There has been an impressive growth in the number of hard-copy (i.e. printed on paper) newsletters produced in recent times and this can be attributed to the universal adoption of personal computers. In the last decade or so there has been a ten-fold increase in the number of paper newsletters circulated in the USA. A similar trend, though often with slightly less dramatic numbers, is the case in Europe, Australasia and elsewhere.
A factor worth noting is that home produced newsletters may be the bottom end of the market in terms of quality etc but they are nevertheless important in the new growth and distribution of paper newsletters. The modern trend towards ownership of a desktop printer and a computer means that virtually anyone can now publish a newsletter with no extra skills or equipment.
The figures for paper newsletters, although impressive, are not as dramatic as those for electronic newsletters. After all, nowhere near the same effort is required as for hard copy newsletter production. They don't have to be printed, processed and prepared before they are ready for distribution and no money has to be found to cover other costs such as paper and physical distribution.
Ezines and e-newsletters are more popular now than they ever were, largely due to the ease with which they can be produced electronically and the speed at which they can distributed over computer networks, or the Internet. The predominance of these types of communication has been little short of phenomenal. Every conceivable topic is included and every possible group that can be thought of is covered. Their development as a form of communication was so rapid that they became totally established within the first ten years of the Internet.
The perception that the electronic format is not to be trusted is a hard one to dispel. People are still more used to the feeling of permanence that they get from paper newsletters compared to the fly-by-night reputation of some ezines. Also, there are many who have always readily believed what they read in print but who have a totally different perception of what they read online.
The truth is that the choice between the electronic and the printed format is often of no real importance. As often as not, the type of readership determines which one to go for. Obviously, if most of the potential readers are online then the electronic version would be the obvious choice. On the other hand, if only a few of them have a computer, or they live in a geographically confined area, a hard copy newsletter will be the obvious choice. Over time however, the continuing expansion of the numbers of Internet users and therefore of electronically produced newsletters, will continue to rise.
A factor worth noting is that home produced newsletters may be the bottom end of the market in terms of quality etc but they are nevertheless important in the new growth and distribution of paper newsletters. The modern trend towards ownership of a desktop printer and a computer means that virtually anyone can now publish a newsletter with no extra skills or equipment.
The figures for paper newsletters, although impressive, are not as dramatic as those for electronic newsletters. After all, nowhere near the same effort is required as for hard copy newsletter production. They don't have to be printed, processed and prepared before they are ready for distribution and no money has to be found to cover other costs such as paper and physical distribution.
Ezines and e-newsletters are more popular now than they ever were, largely due to the ease with which they can be produced electronically and the speed at which they can distributed over computer networks, or the Internet. The predominance of these types of communication has been little short of phenomenal. Every conceivable topic is included and every possible group that can be thought of is covered. Their development as a form of communication was so rapid that they became totally established within the first ten years of the Internet.
The perception that the electronic format is not to be trusted is a hard one to dispel. People are still more used to the feeling of permanence that they get from paper newsletters compared to the fly-by-night reputation of some ezines. Also, there are many who have always readily believed what they read in print but who have a totally different perception of what they read online.
The truth is that the choice between the electronic and the printed format is often of no real importance. As often as not, the type of readership determines which one to go for. Obviously, if most of the potential readers are online then the electronic version would be the obvious choice. On the other hand, if only a few of them have a computer, or they live in a geographically confined area, a hard copy newsletter will be the obvious choice. Over time however, the continuing expansion of the numbers of Internet users and therefore of electronically produced newsletters, will continue to rise.
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