Of course you run your business in an ethical manner. But these days it's no longer enough for a corporation to be quietly altruistic, whether from a genuine appreciation of success and a spirit of "giving back" to the community, (or for those all-important tax breaks.) More and more consumers are becoming environmentally aware and making marketplace choices based on that awareness. When faced with a choice, consumers are "going green," and its important for your company to make its corporate social responsibility known.
What you may not know is that, with the globalization of business, it's not only more important than ever to make certain your business is acting in concert with public concerns, but that anyone, anywhere on the globe can easily see this important facet of your corporate personality.
What is corporate social responsibility? Simply put, it's making ethical, environmental and social concerns part of your standard business practices. Corporate responsibility can take many forms, including giving back to the community in one form or another, making certain your workplace is safe and aware of employee needs, or turning to greener practices, such as utilizing solar power, or refurbishing buildings with energy conservation in mind. Many corporations support programs in public schools or colleges.
Is the face your company wears for the world one that shows your corporate social responsibility? The answer more than ever, should be yes.
How can you effectively implement corporate social responsibility into your company? Perhaps you already do. Do you encourage and reward volunteerism among your employees? Do you provide day care space for working parents? You probably already contribute to charitable organizations, and perhaps support education in your field.
But, finally, it's not enough simply to institute green practices, community altruism or to offer ethics training to employees. You need to let the public know that your company is one who gives back to the global community. A good PR agency can help with all these things.
What you may not know is that, with the globalization of business, it's not only more important than ever to make certain your business is acting in concert with public concerns, but that anyone, anywhere on the globe can easily see this important facet of your corporate personality.
What is corporate social responsibility? Simply put, it's making ethical, environmental and social concerns part of your standard business practices. Corporate responsibility can take many forms, including giving back to the community in one form or another, making certain your workplace is safe and aware of employee needs, or turning to greener practices, such as utilizing solar power, or refurbishing buildings with energy conservation in mind. Many corporations support programs in public schools or colleges.
Is the face your company wears for the world one that shows your corporate social responsibility? The answer more than ever, should be yes.
How can you effectively implement corporate social responsibility into your company? Perhaps you already do. Do you encourage and reward volunteerism among your employees? Do you provide day care space for working parents? You probably already contribute to charitable organizations, and perhaps support education in your field.
But, finally, it's not enough simply to institute green practices, community altruism or to offer ethics training to employees. You need to let the public know that your company is one who gives back to the global community. A good PR agency can help with all these things.
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