Content is king, just like on a website. Keep it fun and lively. Smile while you talk! There are some really boring ones; while others seem to inspire motivation. To make sure it's fun, pick a topic that is interesting to you and that you know a lot about.
Ideas are easy to get from the web or surveys. You can get input from your customers and find out what they most want to know. Consider offering "special topic" broadcasts for a small fee. These would be more educational and offer solid training.
Get your audience excited about your next topic by using teasers in each podcast. Give them an idea of what's up in your next podcast and when it will be so they can mark their calendars. Call-in shows (like radio) are popular and your listeners get involved. Real-time question and answer sessions will help people get involved. This will help get your listeners to listen and be involved.
Make your podcast part of your little empire and give it a name. Brand it. It's like a station's call letters and it will identify yours as a certain type of podcast. Be sure to advertise your "station" on your site and in your emails to create excitement for it.
Put it everywhere; give it to visitors, post it on your site and send it out to your email list, etc. Freebies that area given to only listeners is something that helps create excitement and gets people to listen. Be sure to advertise that fact!
You don't need to get highly technical or an engineer to do it. Podcasting can be done via phone through an web service (find them on the web) You can also hook up a cheap microphone ($20.00 or so) to your computer and do it that way. There are lots of free and inexpensive options.
If you can provide fun, interesting and upbeat podcasts that are informational, you will build a following, increase sales and take your business to another level!
Ideas are easy to get from the web or surveys. You can get input from your customers and find out what they most want to know. Consider offering "special topic" broadcasts for a small fee. These would be more educational and offer solid training.
Get your audience excited about your next topic by using teasers in each podcast. Give them an idea of what's up in your next podcast and when it will be so they can mark their calendars. Call-in shows (like radio) are popular and your listeners get involved. Real-time question and answer sessions will help people get involved. This will help get your listeners to listen and be involved.
Make your podcast part of your little empire and give it a name. Brand it. It's like a station's call letters and it will identify yours as a certain type of podcast. Be sure to advertise your "station" on your site and in your emails to create excitement for it.
Put it everywhere; give it to visitors, post it on your site and send it out to your email list, etc. Freebies that area given to only listeners is something that helps create excitement and gets people to listen. Be sure to advertise that fact!
You don't need to get highly technical or an engineer to do it. Podcasting can be done via phone through an web service (find them on the web) You can also hook up a cheap microphone ($20.00 or so) to your computer and do it that way. There are lots of free and inexpensive options.
If you can provide fun, interesting and upbeat podcasts that are informational, you will build a following, increase sales and take your business to another level!
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