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Cell handset plunged into the hardest bang yield of in the household brand labels 3G development brewing

By Zou

According to the Department of Public Works note antiquated April 24 broadcast the first quarter of China's electrical devices data commerce displays, 1-February, the electronics commerce recognized a total earnings of 680 million yuan, down 96.3%. Among them, wireless telephone sales proceeded to down turn, for the hardest hit. According to statistics, China's wireless telephone commerce over the past couple of years have sustained a high development contrasted to the first quarter of this year, China's wireless telephone output dropped 3 per hundred, with the exclusion of Huawei, ZTE and other enterprises, the household emblem GSM wireless telephones enterprise deficiency nearly over the board.

With the distribute of the worldwide monetary critical purpose, China's portable handset fabricating financial gatherings are not better than the day. With the issuance of 3G certificates, portable Internet requests for paid job are more and more turning into mainstream, more in the household brand label portable handset manufacturers have brought out to varying academic achievement, yield type, so when the 3G era, to investigate a way of sustainable development.

Into the consolidation time span of the mobile telephone market

Mobile phone industry has been chasing all kinds of areas of the capital, as the global economic downturn led to slowdown in demand for new mobile phones, the cell phone market is facing the most serious challenge ever. According to statistics, in 2006, domestic mobile phone production is 480,138,000, representing a growth of 2005 over the same period 58.2%; in 2007, domestic mobile phone production growth of 14.3% to 548,579,000. The year 2008 a total of 559.64 million mobile phone production, an increase of 2.0 percent, an increase of decline.

Analysys International's examine in addition presentations this trend. In harmony with its "2008 China Mobile Terminal Market Data Monitoring Report" presentations that the incurable market in 2008 quarter weighed against to the ring than the expansion rate plunged extensively in 2007. Ability to develop the complete market descent in the quick expansion of frail point in time of market entry.

Analysys analyst believes that the financial crisis affected the domestic economy will gradually appear in the first half of this year. In this state, the domestic mobile phone market growth end of the key factors is weak, will still continue for some time.

Can determine in the next period of time, the telecommunications market the new 3G market competition and efforts to promote the start of the big factors, the overall view of market consolidation also can extend up to six months to a year's time, after a period of rapid growth of new will come. In the 3G market, mobile terminals sales, service will be unprecedented change.

3G smartphone war-induced

January 7, 2009, with China's 3G certificate issuance, the portable Internet as a business-led development of the development as portable Internet requests for paid job for brainy handsets as a opening to the market worth of most industries.

Recently, Nokia broadcast the outcomes display, the first quarter of this year Nokia wireless telephone sales in China last year fallen by 14.8%%. As monarch of the world's handset manufacturers, Nokia has been the aim moved to the area of wireless Internet development, displays the 3G wireless Internet tide-induced. Recently, another monster Cisco will furthermore be a way through amalgamations and acquisitions into the area of intelligent telephone manufacturers.

3G mobile Internet-induced tide has been the traditional phone companies have an enormous threat, if the strategy does not seek corporate restructuring might be discarded by the industry. At the moment, Dell, Cisco, Apple, Google, Microsoft and other giants are involved in the manufacture of smart phones, is for the domestic mobile phone brand, and now fell into a heavy siege.

Provide an opening for 3G rather than of the defence

As a outcome of the preceding rounds of tendering for wireless operators, the household wireless telephone manufacturers with a "small vessel U-turn" of the benefits and become a well-deserved victor, the general China-made wireless telephones will be high-profile debut of the 3G in the future affray, and a virtual monopoly before Domestic wireless telephone market, foreign emblems will bear from household emblems in periods of expertise, goods and charges on the full variety of challenges. As if, in the 3G before, we have a chance.

Among them, the domestic mobile phone brand of high-profile attention. In the previous operators of the tender "Running out of Time", the domestic mobile phone to get a considerable share. It is reported that in China the second round of TD mobile phone tender, ZTE, Samsung Electronics, Qualcomm and Amoi new post the top four ranks. Among them, ZTE won the bid 61,000, more than the number of TD mobile phone tender 30% of the whole, occupy the largest market share.

In detail, the foreign emblems and are furthermore not eager to quiet in the 3G market. Domestic buyers of emblem commitment founded on long-term, for an internationally renowned emblem examines ahead to the future with 3G. According to the Internet buyer study center, "2008-2009 China emblem wireless telephone market study survey" facts and numbers displays that the anxiety of most Chinese users of 3G wireless telephones, Nokia is still spectacular, the percentage worried about more than 50 percentage points, pursued by Sony Ericsson, Samsung, Motorola and other worldwide brand. Based on the undertaking future market, the worldwide emblem did not rest in the stride of 3G.

It is comprehended that characteristics of the 3G Samsung portable handsets new portable handset will be started by the end of May early June. Another portable handset oversized LG, is the most fresh high-profile foreign brand labels in the family, will launch this year its 25 3G yield, comprehensive reporting of TD-SCDMA, WCDMA, CDMA2000 three networks. 3G incurable stage in the market was about to commence large-screen battle.

In the 3G before, foreign and household emblems have the opportunity. Although the household wireless telephone emblem is still the need for precipitation, but as long as their technologies, goods, and a innovation in cost, there is expected to apprehend up with foreign capital in the 3G era.

In supplement, China's present wireless telephone market, the occurrence of prevalent localized companies, some professionals accept as factual that the cabin will not last long, the future of China's wireless telephone or to self-innovation, and, at present, numerous localized companies currently in the 3G transition, coming back to the mainstream .

Overall, the 3G mobile phone is still in the Warring States Period, who holds the upper hand so that it is too early. In addition to cell phone manufacturers to continue research and development in technology making great strides, it should be in people's consumer behavior and demand on the brain. Who in the future 3G business functions to increase user stickiness, to change the mainstream way of life, who can become a 3G winner, of course, this also depends on the operators and handset manufacturers to work together.

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