"I'd love it...but I'm on a strict budget and cannot buy a thing right now!" All sellers have heard this line (or one just like it). Maybe a prospect wants an expensive item, but settles on the cheapie item because of budget. How can you get the higher sale?
One idea is to use a well-tested program used by many department stores: A gift registry. You've used them for weddings, baby showers and many other events. Why not for your business?
All of your prospects should be presented with this near the end of your sales presentation. They can get what they wish for themselves AND write down their dream list of items for their special friends and family to purchase for them. People buy birthday, graduation, anniversary and shower gifts anyway...why not make it easy for them to buy something the prospect will surely like?
Your prospects should fill out a form with their important dates (gift giving dates) and the names of those whom are expected to be giving gifts. Husbands, boyfriends, girlfriends, etc. are usually the natural suspects for this list. Get their contact info (addresses are best). After the sales event, you can send out the lists to the contacts and even send them out on a reminder calendar. For instance, when January 12 rolls around, have it set up for Sally May's husband to receive a reminder email from you about her favorite perfume from her "gift registry." Make it easy for him to buy it and have it delivered (gift wrapped would be an awesome suggestion), and voila! You've likely made a simple sale!
A bonus of this idea? Besides making two sales (one the day of the party and one later from the gift-giver), you can add the contact names from each list to your potential customer list. Include them in your mailings, etc. They may even become a regular customer, hostess or new recruit for you down the line!
Using creative techniques such as this is one way to get the initial sale, a back-end sale later and build your mailing list. Be sure to use the list to contact prospects for the gift registry as well as for prospecting for your business.
One idea is to use a well-tested program used by many department stores: A gift registry. You've used them for weddings, baby showers and many other events. Why not for your business?
All of your prospects should be presented with this near the end of your sales presentation. They can get what they wish for themselves AND write down their dream list of items for their special friends and family to purchase for them. People buy birthday, graduation, anniversary and shower gifts anyway...why not make it easy for them to buy something the prospect will surely like?
Your prospects should fill out a form with their important dates (gift giving dates) and the names of those whom are expected to be giving gifts. Husbands, boyfriends, girlfriends, etc. are usually the natural suspects for this list. Get their contact info (addresses are best). After the sales event, you can send out the lists to the contacts and even send them out on a reminder calendar. For instance, when January 12 rolls around, have it set up for Sally May's husband to receive a reminder email from you about her favorite perfume from her "gift registry." Make it easy for him to buy it and have it delivered (gift wrapped would be an awesome suggestion), and voila! You've likely made a simple sale!
A bonus of this idea? Besides making two sales (one the day of the party and one later from the gift-giver), you can add the contact names from each list to your potential customer list. Include them in your mailings, etc. They may even become a regular customer, hostess or new recruit for you down the line!
Using creative techniques such as this is one way to get the initial sale, a back-end sale later and build your mailing list. Be sure to use the list to contact prospects for the gift registry as well as for prospecting for your business.
About the Author:
Need faster success? Marketing is easy if you just do a few simple ideas. It's not magic. It's just marketing! Unique fast-track tools for success!
0 commentaires:
Enregistrer un commentaire