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Samsung Mobile Phones

By Kirby Whitehall

A passion for innovation is a hallmark of the Samsung Corporation. Indeed, this passion for innovation has helped spur on the revolution in mobile telephony in the past decade.

Samsung Mobile has a development team which consistently works on improving the technology used for the creation of mobile phones. This is why they always release new models with new features. Besides their development team they also are known to have the most loyal customers and there is a good reason for that. Samsung is one of the top providers of mobile phones. Some rewards were the result of their hard work, among them the Brand Keys Customer Loyalty Engagement Index. Samsung Mobile offers a product and service that meets and sometimes even exceeds expectations and offers everything you can hope for from a top quality provider.

Samsung developed the first Internet enabled smart phone and the first music phone as well. They have consistently presented the public with the greatest breakthroughs in the mobile technology. Within the technology industry, Samsung Mobile is recognized as a leader for its revolutionary devices. The Samsung Instinct mobile phone was chosen as being the best innovative mobile phone at the national show of CTIA - Cellular Telephone Industry Association in 2008 and the national gathering of mobile phone industry?s leading companies. The media and analysts that were at the CTIA named Samsung as ?Best in Show? overall.

Samsung were forced by necessity to become innovators as the challenging topography of Korea required a new solution to connectivity issues. The result was a communication circuit that utilised gold which proved to be more stable and efficient. This significantly reduced resistance enabled steadier wave conductivity. Korea?s topography forced them to develop wave-searching software and was specially designed for the mountainous area.

In 1990 Kun Hee-Lee, the chairman of the Samsung Group, received a report on Management and Design from his top executives. The report emphasised the importance of Samsungs system of quality management. Mr. Hee-Lee decided that a turnaround was needed and issued an ultimatum to his executives to ?produce mobile phones comparable to Motorola?s by 1994 or Samsung would disengage itself from the mobile phone business.? By 1993 the development team introduced a new kind of mobile phone - the SH-700 . It was a remarkable development and turned the tide for Samsung in the market place.

Mr. Hee-Lee insisted on top quality and achieved it. Each product manufactured was hand-tested and phones that showed any sign of a defect were destroyed in front of the employees to re-enforce the non-negotiables of failure.

Samsung mobile phones are a product of a company that considers consumer satisfaction and loyalty to be paramount. They have built a assured a bright future by building a company on a solid foundation of innovation and consumer satisfaction.

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