For a long time I've been avoiding the Twitter phenomenon. That is, until recently. A fellow associate of mine encouraged me to join and even explored some of the reasons why I hadn't done so. I simply told him that I didn't quite understand the need to Tweet and the real purpose of using Twitter. With some reluctance, I signed up for an account.
Once I got online and started using Twitter, I better understood the fascination with this seemingly simple tool. It has its own vocabulary, functionality, and many features that you may not know about. Truthfully, the only way to truly understand Twitter is to read a how to guide, watch a video, or use a third party platform for managing Twitter related tasks.
On a day-to-day basis, I'm involved with sales, marketing, account management and much more. Using Twitter gives me access to some of the leading authorities in my industry and others who have proficiency in the types of situations I deal with. Online social media tools allow me to connect with a variety of experts and others who have already solved many of my most difficult problems. Twitter provides direct access to many people that I otherwise would never communicate with. Celebrities, gurus, and industry experts are all available at the click of a button. Many celebrities will actually respond to you when approached directly. Truthfully I don't know whether or not its their mom, personal assistant, or some hourly worker who is replying to my questions, but more often than not, they are filled with pearls of wisdom.
As I explore my hobbies, I am finding others who are also learning about a particular topic or leisure area. They share great tips and information that save me tons of research. I've even built a small following of similar individuals and as a result can share what I know with them. Sometimes they respond directly and other times they pass on my tip or information to others. This is called re-tweeting and will likely be used by people in common speech rather soon.
You may be thinking to yourself that having an audience is a good thing, but it can also become a bit overwhelming at times. Twitter has a way to handle this as well. You can easily control who you follow and easily change your notifications. In essence, you can be very selective about who you communicate with and who communicates to you. This is a wonderful feature that helps you manage all of the messaging that happens on a regular basis.
I resisted social media at first for a variety of reasons. Now that I have some experience with a tool like Twitter, I believe that I fully understand my initial hesitation. The reason why I didn't use it initially was because I didn't see the point. What I didn't realize was that the only way to get the point of using Twitter was to first use it. Now that I have, I understand and appreciate the value it delivers.
Once I got online and started using Twitter, I better understood the fascination with this seemingly simple tool. It has its own vocabulary, functionality, and many features that you may not know about. Truthfully, the only way to truly understand Twitter is to read a how to guide, watch a video, or use a third party platform for managing Twitter related tasks.
On a day-to-day basis, I'm involved with sales, marketing, account management and much more. Using Twitter gives me access to some of the leading authorities in my industry and others who have proficiency in the types of situations I deal with. Online social media tools allow me to connect with a variety of experts and others who have already solved many of my most difficult problems. Twitter provides direct access to many people that I otherwise would never communicate with. Celebrities, gurus, and industry experts are all available at the click of a button. Many celebrities will actually respond to you when approached directly. Truthfully I don't know whether or not its their mom, personal assistant, or some hourly worker who is replying to my questions, but more often than not, they are filled with pearls of wisdom.
As I explore my hobbies, I am finding others who are also learning about a particular topic or leisure area. They share great tips and information that save me tons of research. I've even built a small following of similar individuals and as a result can share what I know with them. Sometimes they respond directly and other times they pass on my tip or information to others. This is called re-tweeting and will likely be used by people in common speech rather soon.
You may be thinking to yourself that having an audience is a good thing, but it can also become a bit overwhelming at times. Twitter has a way to handle this as well. You can easily control who you follow and easily change your notifications. In essence, you can be very selective about who you communicate with and who communicates to you. This is a wonderful feature that helps you manage all of the messaging that happens on a regular basis.
I resisted social media at first for a variety of reasons. Now that I have some experience with a tool like Twitter, I believe that I fully understand my initial hesitation. The reason why I didn't use it initially was because I didn't see the point. What I didn't realize was that the only way to get the point of using Twitter was to first use it. Now that I have, I understand and appreciate the value it delivers.
About the Author:
Michael Fleischner is a marketing expert with more than 13 years of marketing experience. He is also the creator and founder of MarketingScoop.com which offers helpful marketing resources and SEO training.
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