Can we explain why this is the case? Is it possible to analyze some of the decisions Apple made that put them in this place, ensuring their serious dominance when it comes to the 'best' smartphone (even if they don't have all the market share yet)? It seems like no one can pull off any reasonable level of competition so far (except for the great try that is the Palm Pre). Here are 5 specific reasons as to why this happened.
#5: Apple had a seriously smart plan in advance
While some phone companies change their strategies on a yearly basis, and get heavily involved with mobile phone carriers who set the agenda for how phones are developed, Apple decided that it would be all about the unit itself, and its software. One unit, one OS, and no compromises -- and they stuck to it.
#4: The Mac developer community is great
Since there is already an extremely healthy, motivated, and design-conscious community of developers out there doing work for OSX (and who have been working with macs for a long time), it means that apple's development kits are very good, and there are already a lot of people who know how to write great software. A lot of these people are now working on the iPhone, too.
#3: The iPhone's operating system is easily the best
This was actually the simplest, most obvious move of all: if you make the phone, and only make one of them, you can make the OS, too. Unlike all those other phone OS'es (including Google Android) that are supposed to run on dozens, if not hundreds of phones, the iPhone's is perfectly designed to take advantage of that hardware, and the apps see an amazing jump in quality.
#2: The underdog role suited them extremely well
A lot of people expected the iPhone to fail -- the mobile market was simply massive, they said, full of established players who wouldn't let Apple come in and do whatever they wanted. They continued to say this after the phone was released -- basically until the app store exploded. No one is saying it anymore.
#1: When your standards are high up top, it trickles down
When you've got a company kicking absolute ass when it comes to their hardware, software, and all the included apps, and insisting on some of the smallest, most design-conscious decisions that make a huge difference to the end-user, these same standards trickle down to the developers and make everything great.
#5: Apple had a seriously smart plan in advance
While some phone companies change their strategies on a yearly basis, and get heavily involved with mobile phone carriers who set the agenda for how phones are developed, Apple decided that it would be all about the unit itself, and its software. One unit, one OS, and no compromises -- and they stuck to it.
#4: The Mac developer community is great
Since there is already an extremely healthy, motivated, and design-conscious community of developers out there doing work for OSX (and who have been working with macs for a long time), it means that apple's development kits are very good, and there are already a lot of people who know how to write great software. A lot of these people are now working on the iPhone, too.
#3: The iPhone's operating system is easily the best
This was actually the simplest, most obvious move of all: if you make the phone, and only make one of them, you can make the OS, too. Unlike all those other phone OS'es (including Google Android) that are supposed to run on dozens, if not hundreds of phones, the iPhone's is perfectly designed to take advantage of that hardware, and the apps see an amazing jump in quality.
#2: The underdog role suited them extremely well
A lot of people expected the iPhone to fail -- the mobile market was simply massive, they said, full of established players who wouldn't let Apple come in and do whatever they wanted. They continued to say this after the phone was released -- basically until the app store exploded. No one is saying it anymore.
#1: When your standards are high up top, it trickles down
When you've got a company kicking absolute ass when it comes to their hardware, software, and all the included apps, and insisting on some of the smallest, most design-conscious decisions that make a huge difference to the end-user, these same standards trickle down to the developers and make everything great.
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