lundi 24 août 2009

Customer Service Training

By Frances Callaghan Nicholls

In any company, achieving and maintaining high quality customer care is essential for its well being and growth. Whatever the scenario the benefits of excellent customer care are invaluable, whether its in a face to face meeting or a phone call.

But what exactly is 'best practice' in Customer Service and how best do you achieve it? Employees need to fully understand all the benefits of excellent customer service and how they can make a difference both as individuals and as part of a team or department. It is also important that Employees can deal with all types of calls and face-to-face situations confidently and in a friendly manner.

But how is it possible to ensure that customer service is constantly on the minds of all of your employees and how is it possible to improve every day?

Customers will judge every business that they come into contact with by what they see on the outside because they usually wont know much, if anything about the way in which the business operates. If the customer service and front of house operations all run smoothly and efficiently, then customers will assume that the rest of the business operations follow suit.

Every customer interaction (such as phone calls) needs to be treated in a professional, uniform way or customers may assume that the rest of your business is run in a sort of make it up as you go along sort of way if that is how you appear on the telephone. People tend to make these sort of assumptions, whether theyre right or wrong is irrelevant, if they make the assumption that your business is sloppily run and theyre not going to get a get proper, professional service, then theyll simply go somewhere where they will.

Good customer service is an art form, it should be consistent, reliable, and everyone who comes into contact with your organisation should receive the same level of service, every time. Creating systems to make this happen will transform your business into a slick, professional operation that delivers time after time.

We can all remember receiving bad customer service, but more importantly, we can all remember receiving good service. Be remembered for the right reasons, not for the wrong ones.

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