There is a new persona in play. Until now, it has been used efficiently only in businesses and marketing field and proved itself by giving explosive effect. With the announcement of the Goodwill Generator which is an open source patent the power and promise of social networking is provided for all types of charities.
The Old fashioned Model:
Money is collected from donors in cyclical campaigns or events for funding purposes. Paid organizers supplemented by volunteers are responsible for collecting and disbursing funds. Funds are then distributed (minus overhead) in lump packages to sponsored agencies who buy services at retail with the money.
There are many drawbacks of the traditional model. The actual work performed is invisible to the donors on event from an organization. Charities simply don't have the equipments to regularly report on everyday activities, leaving donors away from the advantages of their kindness. As a result charities stuck marketing with statistical overviews when they move on to their next drive and they have to recreate goodwill all over again.
Another circumstance is with volunteers. Though volunteers see the details of good works done, but they often do not directly attach with donors who besides benefits are most grateful of their efforts. Without enough positive enlargement volunteers are able to burn-out or feel neglected. The goodwill that only volunteers can build with positive word of mouth story is unavailable. This guides to fewer volunteers in the long run.
Finally, charitable organizations lose goodwill because they cannot, or do not, promote themselves in local networks. Many charities are left competing with each other for donor resources and targeting on making their cause more consuming than the next. There is no idea of multiplicative inverse or shared activity. As an organization is broadly based, generally in a national or international convention, charities are away from local needs and 'real people'.
The Advantages of the Goodwill Generator:
* Updates are in real-time and done through the Internet: Both volunteers and donors can access and post on a continuing basis about specific needs and how they have been met. Donors are no longer dependent on monthly newsletters/mailers and cold statistical summaries.
* Continuing contact both rewards donors with actual results, but also induces higher donations overall as ongoing needs are presented - they can take action today to affect someone in an unambiguous way.
*By PPC or other online advertising commercial donors get direct marketing approach to both volunteers and beneficiaries, further inspiring continuous role.
* Volunteers are recognized with gifts from a gift pool, both directly as a 'thank you' for a service performed, and also randomly - simply for being an active volunteer. This is important feedback that generates goodwill in the volunteer pool.
* Volunteers have materials to show others - web approaches leads for social networking and automatic engagement of new volunteers simply because current volunteers can easily serve their experiences and the direct rewards.
* Donors, volunteers, and beneficiaries all gain a sense of belonging to a larger network. Charities can easily join forces through the network and share volunteers or projects. This also addresses a hidden problem- finding those in need of services. Simply by having a continuing enterprise that is deeply embedded in the community, people who wouldn't ordinarily know about available help become referrers (and future volunteers).
Knowledge of the Goodwill Generator?
The Goodwill Generator is an open source patent. That is accessible for anyone to use, without bars, save that the original developers are credited. Organizations can do modification according to their own particular needs.
The full text of the patent (with diagrams) is provided at http://goodwillgenerator.ext.com/full-text-patent but an example of one application will illustrate the principles concerned.
A ride to a medical appointment is needed for cancer patient.
At a host website the need is contacted online.
A volunteer reads and arranges to go on with the service. (Alternatively, volunteers may be consulted by the head organization by email.)
The volunteer fulfills the act.
The cancer patient reports their obligation online.
The volunteer may then get a small gift or discount from a local retailer or other donor. (Retailers may have advertising on the main website.)
7) Concurrently, a random selection of volunteers will receive gifts 'out of the blue', merely for being part of the pool.
Volunteers may take or avoid gifts as they desire because it is the acknowledgement that counts.
9) Friends and relatives of the cancer patient (also part of the larger network) also receive notice of the charitable act. In all cases, the parent charity is mentioned.
The overall picture is of a community helping its members. For this reason, other social networking tools are utilized to give life into the striving away from the simple need or basic helps.
The same network is used to promote events and raise awareness beyond current membership. Opportunities for businesses to gift branded items and for private donations are available through the same website. Members are encouraged to support donor efforts by responding to retail offers and advertising. The goodwill flows in multiple directions to donors, volunteers, and the social network at large.
It is estimated that the interactions of associates will evolve past a direct donor or volunteer role. In fact, real world and virtual connections are elevated. By having a powerful fabric of networked individuals in place before a sudden spike in need emerges, the entire network can be inspired into action quickly when needed.
Other, 'hard links', can be instituted - periodic newsletters emailed to members, blogs, volunteer/donor of the month... creative possibilities plentiful. As the root scaffolding is open source new accesses are found to be successful, the Goodwill Generator can be altered by users to take beneficiary of winning strategies.
For instance, one excellent strategy (already a part of the basic patent) is 'priming'. Quite often, there is a very small difference between a volunteer who wishes to help (but doesn't) and one that actually acts. By offering a primer (a small gift), a first-time or reluctant volunteer can be induced to take action - leading (by way of the positive feedback inherent in the Goodwill Generator) to further acts and both emotional and material rewards.
On the donor side, the capability to give small but indicative items like car wash ,coffee etc at their business place kicks them past the initial 'no' and into the role of contributor. Donations that otherwise wouldn't interest traditional charities become significant in the Goodwill generator model.
A last word.
The complexities of authorizing a social network can seem forbidding to those of us who have faith on traditional fund raising procedures. However, the tools and techniques are readily accessible, either free or at a very low cost. Management and overhead for an online Goodwill Generator site, with the initial framework in place is highly user/volunteer generated and effectual. Every successful transaction becomes aspirator for greater utilization. This is perhaps the most significant feature. A charitable act no longer gets performed and disappears; it has a life past the actual deed.
The Old fashioned Model:
Money is collected from donors in cyclical campaigns or events for funding purposes. Paid organizers supplemented by volunteers are responsible for collecting and disbursing funds. Funds are then distributed (minus overhead) in lump packages to sponsored agencies who buy services at retail with the money.
There are many drawbacks of the traditional model. The actual work performed is invisible to the donors on event from an organization. Charities simply don't have the equipments to regularly report on everyday activities, leaving donors away from the advantages of their kindness. As a result charities stuck marketing with statistical overviews when they move on to their next drive and they have to recreate goodwill all over again.
Another circumstance is with volunteers. Though volunteers see the details of good works done, but they often do not directly attach with donors who besides benefits are most grateful of their efforts. Without enough positive enlargement volunteers are able to burn-out or feel neglected. The goodwill that only volunteers can build with positive word of mouth story is unavailable. This guides to fewer volunteers in the long run.
Finally, charitable organizations lose goodwill because they cannot, or do not, promote themselves in local networks. Many charities are left competing with each other for donor resources and targeting on making their cause more consuming than the next. There is no idea of multiplicative inverse or shared activity. As an organization is broadly based, generally in a national or international convention, charities are away from local needs and 'real people'.
The Advantages of the Goodwill Generator:
* Updates are in real-time and done through the Internet: Both volunteers and donors can access and post on a continuing basis about specific needs and how they have been met. Donors are no longer dependent on monthly newsletters/mailers and cold statistical summaries.
* Continuing contact both rewards donors with actual results, but also induces higher donations overall as ongoing needs are presented - they can take action today to affect someone in an unambiguous way.
*By PPC or other online advertising commercial donors get direct marketing approach to both volunteers and beneficiaries, further inspiring continuous role.
* Volunteers are recognized with gifts from a gift pool, both directly as a 'thank you' for a service performed, and also randomly - simply for being an active volunteer. This is important feedback that generates goodwill in the volunteer pool.
* Volunteers have materials to show others - web approaches leads for social networking and automatic engagement of new volunteers simply because current volunteers can easily serve their experiences and the direct rewards.
* Donors, volunteers, and beneficiaries all gain a sense of belonging to a larger network. Charities can easily join forces through the network and share volunteers or projects. This also addresses a hidden problem- finding those in need of services. Simply by having a continuing enterprise that is deeply embedded in the community, people who wouldn't ordinarily know about available help become referrers (and future volunteers).
Knowledge of the Goodwill Generator?
The Goodwill Generator is an open source patent. That is accessible for anyone to use, without bars, save that the original developers are credited. Organizations can do modification according to their own particular needs.
The full text of the patent (with diagrams) is provided at http://goodwillgenerator.ext.com/full-text-patent but an example of one application will illustrate the principles concerned.
A ride to a medical appointment is needed for cancer patient.
At a host website the need is contacted online.
A volunteer reads and arranges to go on with the service. (Alternatively, volunteers may be consulted by the head organization by email.)
The volunteer fulfills the act.
The cancer patient reports their obligation online.
The volunteer may then get a small gift or discount from a local retailer or other donor. (Retailers may have advertising on the main website.)
7) Concurrently, a random selection of volunteers will receive gifts 'out of the blue', merely for being part of the pool.
Volunteers may take or avoid gifts as they desire because it is the acknowledgement that counts.
9) Friends and relatives of the cancer patient (also part of the larger network) also receive notice of the charitable act. In all cases, the parent charity is mentioned.
The overall picture is of a community helping its members. For this reason, other social networking tools are utilized to give life into the striving away from the simple need or basic helps.
The same network is used to promote events and raise awareness beyond current membership. Opportunities for businesses to gift branded items and for private donations are available through the same website. Members are encouraged to support donor efforts by responding to retail offers and advertising. The goodwill flows in multiple directions to donors, volunteers, and the social network at large.
It is estimated that the interactions of associates will evolve past a direct donor or volunteer role. In fact, real world and virtual connections are elevated. By having a powerful fabric of networked individuals in place before a sudden spike in need emerges, the entire network can be inspired into action quickly when needed.
Other, 'hard links', can be instituted - periodic newsletters emailed to members, blogs, volunteer/donor of the month... creative possibilities plentiful. As the root scaffolding is open source new accesses are found to be successful, the Goodwill Generator can be altered by users to take beneficiary of winning strategies.
For instance, one excellent strategy (already a part of the basic patent) is 'priming'. Quite often, there is a very small difference between a volunteer who wishes to help (but doesn't) and one that actually acts. By offering a primer (a small gift), a first-time or reluctant volunteer can be induced to take action - leading (by way of the positive feedback inherent in the Goodwill Generator) to further acts and both emotional and material rewards.
On the donor side, the capability to give small but indicative items like car wash ,coffee etc at their business place kicks them past the initial 'no' and into the role of contributor. Donations that otherwise wouldn't interest traditional charities become significant in the Goodwill generator model.
A last word.
The complexities of authorizing a social network can seem forbidding to those of us who have faith on traditional fund raising procedures. However, the tools and techniques are readily accessible, either free or at a very low cost. Management and overhead for an online Goodwill Generator site, with the initial framework in place is highly user/volunteer generated and effectual. Every successful transaction becomes aspirator for greater utilization. This is perhaps the most significant feature. A charitable act no longer gets performed and disappears; it has a life past the actual deed.
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is an open source patent with the power and promise of social networking available for of all types of social issues. Click here for an easy way to do your article submissions.
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